Print and digital enrolment campaigns targeting three audiences;
students wanting a second chance at the HSC, prospective parents and schools.
students wanting a second chance at the HSC, prospective parents and schools.
advertising that converts to
enrolments
Alesco Senior College is a secondary school for student who cannot or will not complete school in a traditional setting. The campaign captured the 'oops' feeling when things didn't got o plan the first time around with the HSC.
Graduates of Alesco Senior College will most likely move onto further vocational training or sustainable employment. The Year 13 is a second attempt at the HSC where the student is the cente of the education plan. I used a light-hearted approach with visual puns to convey the theme of ‘oops, let’s try that again’.
Artwork appeared in Swell Magazine, Newcastle Herald, Newcastle Weekly and across digital channels.
![](https://cdn.myportfolio.com/1d7cc2a60ff3b52e69d9ab51ed869c3f/ae5316eb-91d4-4be9-91fc-b15ecc4e8563_rw_1200.jpg?h=ad06f384e5334185b248c409e257902a)
Speaking to students
![](https://cdn.myportfolio.com/1d7cc2a60ff3b52e69d9ab51ed869c3f/522fe4b4-0692-47c7-9e5a-159016a0c70c_rw_1200.jpg?h=1408d8dc7c3cd8b9db73db43f95a519f)
![](https://cdn.myportfolio.com/1d7cc2a60ff3b52e69d9ab51ed869c3f/7c00b3bd-7e35-4168-a5b9-881d429381ac_rw_1200.jpg?h=6af0a9e1d67b6455c3939cdc05a82562)
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Speaking to referring high schools
![](https://cdn.myportfolio.com/1d7cc2a60ff3b52e69d9ab51ed869c3f/a5beb3d0-b8a9-4944-a7d1-1c10ca2ed662_rw_1200.jpg?h=5af2bf98a490410a0d94a962b38a663a)
![](https://cdn.myportfolio.com/1d7cc2a60ff3b52e69d9ab51ed869c3f/47530e9f-b2d7-4f65-ba5b-eb66cdd2ffd9_rw_1200.jpg?h=f5e6d335f64cf9fd02ef60496db8de91)
![](https://cdn.myportfolio.com/1d7cc2a60ff3b52e69d9ab51ed869c3f/2a7a717e-6477-4f1d-a36c-18898ec965c6_rw_1200.jpg?h=33373ebf348769c45bbdc76f33d4751b)
Speaking to parents
![](https://cdn.myportfolio.com/1d7cc2a60ff3b52e69d9ab51ed869c3f/519924d0-7d6e-497a-84d7-115f4eeed038_rw_1200.jpg?h=964d31af5eb118d697c70fb8884efb60)
![](https://cdn.myportfolio.com/1d7cc2a60ff3b52e69d9ab51ed869c3f/e1b28078-7bf9-4732-a080-0e2381e6f611_rw_1200.jpg?h=7cefca40c4fee10a680f5b45c23eddf5)
![](https://cdn.myportfolio.com/1d7cc2a60ff3b52e69d9ab51ed869c3f/51400855-6baa-4f3a-bfe5-e88de018ed75_rw_1200.jpg?h=a06384b09533c61f92194e39d5d1b37b)
![](https://cdn.myportfolio.com/1d7cc2a60ff3b52e69d9ab51ed869c3f/262d13e0-60e5-4c6a-97eb-eeba89785e82_rw_1200.jpg?h=9ea1632556bf5d32f5be860c632c3c14)